B & I stepped into Target on friday (SO excited she's home for the summer) after a short trip to the mall to check out some shoes B has been eyeing. We wandered over to the makeup aisles & hit the jackpot! All e.l.f. items for $3 or under in-store! I was shocked at the pricing but even more at the packaging & quality of the products. I have never heard or seen this brand until friday but normally for such a low price point you don't receive a great product. The packaging could be a look-a-like for Nars or MAC & the quality of the products are comparable to anyones favorite high-end beauty retailer.
(Recent items from Sephora & Target)
(Sampling some new gloss)
(Wearing some of the new products)
I think B's & mine favorite product of the e.l.f. line was the matte lip pencil in Coral which is what I'm wearing in the above picture. The only downside I can find is that this brand is not carried at all Target locations. They do have the brand on their website with a much bigger selection of items than in-store. Go out & get some before it's all gone!